Ryan Deiss – Paid Traffic Mastery OTO
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FACT: All Businesses Need A Repeatable System For Generating New Leads and Customers.
(.That Doesnt Break the Bank)
.and a System for Acquiring New Customers from Channels Such As:
Customers are the life-blood of any business.
It sounds cliche, but its true.

Thats why one hit wonder traffic campaigns just arent enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these scalable campaigns come in the form of paid traffic.

So whether its:
Facebook Ads
Google AdWords
YouTube Ads
LinkedIn Ads
Twitter Ads
Content Discovery Platforms (such as Outbrain and Taboola), and even.
Dedicated Email Ads
.quality traffic is readily available for purchase.

In this master class, youll learn:
How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.
The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists.
Not sure where your market is hanging out online? Dont worry, well show you how to find them and give you a look into the 7 top traffic sources.
26 offer types that you can use to cold, warm, or hot traffic to ensure youre acquiring customers on autopilot.
What to do when your campaign just ISNT converting (this happens 80 of the time), follow the flow chart for your diagnosis.
How to analyze the metrics that actually MATTER so that you can trim the fat from your campaigns and SCALE.
How to leverage Facebooks data to find where your market is hiding so you can quit wasting your ad money on people who arent interested.
How to know which traffic channels you should focus on for your company.and which ones you should probably backburner.
Exactly where (and how) to place your conversion pixels so you can track every click and know that its making you money.
The exact copy and paste sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers.
The exact bidding strategy to use that will maximize your leads while lowering your costs.
Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects.(and how to do it without creeping them out).
Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and youre leaving a lot of money on the table.)
Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

In short, Customer Acquisition Specialists (a.k.a. Traffic Masters) are able to not only deliver fresh leads and customers.they are able to deliver those leads and customers at a PROFIT.

What Youll Get:
When you enroll today, youll receive instant access to:

The Paid Traffic Mastery Course
6 Core Modules
35 Video Lessons
22 Handouts
6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Customer Acquisition Specialist

Course Details and Descrion
Course Breakdown:
Module 1: Start Here
Lesson 1: What To Expect
Lesson 3: Paid Traffic: The What and The Why
Lesson 4: Creating a Customer Avatar
Lesson 5: The Marketing Funnel

Module 2: Paid Traffic As A System
Lesson 1: Paid Traffic As A System
Lesson 2: Cold Traffic Goals & Offers
Lesson 3: Warm Traffic Goals & Offers
Lesson 4: Hot Traffic Goals & Offers
Lesson 5: Understanding The Traffic System
Lesson 6: Finding Your Market

Module 3: Deeper Dive: Facebook Ad Platform
Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Objectives
Lesson 3: Finding Your Market on Facebook
Lesson 4: Ad Copy & Ad Creative
Lesson 5: Facebook Pixels
Lesson 6: Reporting & Analytics
Lesson 7: Scaling Your Campaign
Lesson 8: Facebook Compliance

Module 4: Retargeting To Maximize Results
Lesson 1: Getting Started With Retargeting
Lesson 2: Segmentation By Visitor Activity
Lesson 3: Full Funnel Retargeting
Lesson 4: Video Retargeting

Module 5: Troubleshooting Your Campaigns
Lesson 1: Troubleshooting Your Campaigns
Lesson 2: Troubleshooting Your Offer
Lesson 3: Troubleshooting Your Targeting
Lesson 4: Troubleshooting Your Ad Copy/ Creative
Lesson 5: Troubleshooting Your Ad Scent

Module 6: Other Traffic Channels
Lesson 1: Other Traffic Channels
Lesson 2: Twitter
Lesson 3: Content Distribution Networks
Lesson 4: LinkedIn
Lesson 5: Dedicated Email Drops
Lesson 6: Google
Lesson 7: YouTube

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