Ryan Deiss – Conversion Funnel Mastery
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Author: Ryan Deiss
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What You’ll Learn In This Course
The Formula for Growth
Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.
5 Phases of Customer Value Optimization
Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.
“Statement of Value”
Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don’t even know they want it).
Lead Magnet Optimization
Generate more leads using the 5 “specific” tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.
Customer Value Optimization
Mastery Course Details
In this 7-hour course, you’ll master all the stages of the customer value journey to get the most value from your new and returning customers.

Module 1:Start Here
Lesson 1: Here’s What To Expect
Lesson 3: What is CVO?
Lesson 4: The Formula For Growth

Module 2Bigsmileetermine Product/Market Fit
Lesson 1: The Goal of Marketing
Lesson 2: Before & After Grid – Infant Tub
Lesson 3: Before & After Grid – Landscaper
Lesson 4: Crafting a Statement of Value
Lesson 5: SOV vs. USP
Lesson 6: Why Value Isn’t Enough
Lesson 7: Two Types of Doubts

Module 3:Optimize The Lead Magnet
Lesson 1: What is a Lead Magnet?
Lesson 2: Importance of Specificity
Lesson 3: Make A Specific Promise
Lesson 4: Give A Specific Example
Lesson 5: Offer A Specific Shortcut
Lesson 6: Answer A Specific Question
Lesson 7: Deliver A Specific Discount
Lesson 8: Finding The Hook
Lesson 9: The Landing Page Checklist
Lesson 10: The Formula Revisited

Module 4:Optimize The Tripwire Offer
Lesson 1: What is a Tripwire?
Lesson 2: Two Types Of Commitment
Lesson 3: Types of Tripwires
Lesson 4: Splinter Offers
Lesson 5: Little Victories
Lesson 6: Brainstorming Little Victories – 1
Lesson 7: Brainstorming Little Victories – 2
Lesson 8: The Tripwire Checklist
Lesson 9: Discovering Your Tripwire
Lesson 10: The Formula Revisited

Module 5:Offer A Profit Maximizer
Lesson 1: What is a Profit Maximizer
Lesson 2: Immediate Upsells
Lesson 3: Cross-Sells
Lesson 4: Slack Adjusters
Lesson 5: Bundles and Kits
Lesson 6: Recurring Billing
Lesson 7: Line Extensions
Lesson 8: Speed and Automation
Lesson 9: The Formula Revisited

Module 6 – Architect A Return Path
Lesson 1: What is a Return Path
Lesson 2: Constant Communication Explained
Lesson 3: Exit Offers Explained
Lesson 4: Example Exit Offers
Lesson 5: Retargeting Explained
Lesson 6: Segmentation By Visitor Activity
Lesson 7: Full Funnel Retargeting
Lesson 8: Automated Email Followup Explained
Lesson 9: Part 1: Indoctrination
Lesson 10: Example: Indoctrination Campaign
Lesson 11: Part 2: Engagement
Lesson 12: Example: Engagement Campaign
Lesson 13: Part 3: Ascension
Lesson 14: Example: Ascension Campaign
Lesson 15: Part 4: Segmentation
Lesson 16: Example: Segmentation Campaign
Lesson 17: Part 5: Reengagement
Lesson 18: Final Formula and Wrap Up

Ryan Deiss – Conversion Funnel Mastery: Videos, PDF
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