Conversion XL – Digital Psychology and Persuasion Minidegree
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Learn to influence user behavior through digital psychology and persuasion
Certification training program for product, growth and optimization people. 100% online, self-paced.

Increase online sales by using behavioral psychology, persuasion and neuromarketing
Stay ahead of the curve with expert-curated lessons backed by research
Learn from the best: taught by hand-picked industry practitioners and academic scholars
Complete this training, become a CXLCertified Digital Psychology Specialist
Boost the persuasiveness of your copy and design
Learn to understand your customer’s mindset and needs
Build habits, increase loyalty, and elicit emotional responses
Direct attention and catalyze action with cues and triggers
Integrate psychological tactics with your conversion optimization efforts
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
Understand how your user’s brain works
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
3 cumulative tracks, total of 80+ hoursof videos & study material – designed to make you more persuasive.

Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
People and Psychology
Attention Basics
Decision Making
Learning and Memory

Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
Intro to Neuromarketing
Applied Neuromarketing
Nonconscious Motivation
Cognitive Biases
Building Trust
Building Habits and Loyalty
Influence and Interactive Design
Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
Psychology of Websites
Psychology of Products
Psychology of Communication
Psychology of Pricing
Social Proof
Salespage Copywriting
Principles of Persuasive Design
Developing & Testing an Emotional Content Strategy
Heuristic Analysis Frameworks for Conversion Optimization Audits
Psychological Backfiring
Our minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.
If you have less than 10 hrs / week to dedicate to learn, look at our individual self-paced courses instead.

Conversion XL – Digital Psychology and Persuasion Minidegree: Video, PDF´s
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