The Pay Per Lead Agency Blueprint with Dan Wardrope
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Author: Dan Wardrope
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In Just 6 Weeks, We’ll Show You How To Grow And Scale Your Pay Per Lead Agency

What You Get:
Week 1 – Lay The Foundations and Get Started
First thing’s first, we’re going to go over what you want to achieve from The Pay Per Lead Agency Blueprint and some general housekeeping.
Don’t skip the housekeeping, please! It contains some vital information about the Mastermind community and the weekly Q&A calls.
We’ll also cover a few “ground rules” about participation in the course. Stick to these, and you shouldn’t run into any problems.

Week 2 – Landing a Client and Know Thy Customer
This week is all about sales and knowing your niche/offer.
Now it’s time to get to know your niche inside-out and the target audience within it. Here’s some of what we’ll cover:
Building your agency website
LinkedIn and Facebook organic outreach
Direct mail outreach
Paid advertising
Cold email
Closing the deal and how to get paid
Knowing your offer
Customer Avatars and Empathy Maps
How to gather and assess the market

Week 3 – Building Your Lead Generation Funnels
This week is about diving into three key topics:
Hooks
Funnels
Lead delivery
Week Three also takes a dive into copywriting. That’s writing hooks, as I’ve previously mentioned, and longer-form content such as advertorials. Here’s a full list for the subjects we’ll cover:
Lead gen versus 1-2-1 selling
Different ways to generate leads with Unbounce
Spitballing and fguring out your hooks
Building a quiz
GTM basics and HotJar
Our different funnels – dummy car finance campaign
How to embed a LeadsHook quiz and pull through data to a results page
Writing an advertorial
Lead capture and lead distribution
Privacy Policies, cookies and GDPR
Unbounce tips and tricks
Data validation

Week 4 – Paid Advertising and Getting Started
Now it’s time to turn on some ads, generate some leads and make some money.
In this module, we’ll cover:
Where to start
Tracking
Facebook ads
YouTube ads
Twitter ads

Week 5 – Advanced Lead Generation
This week is going to get more advanced. We will take you through everything step-by-step, so it’s easy for you to follow along.

Week 6 – Growing Your Agency
This is the last module of the course, which shows you how to scale your agency.

The Pay Per Lead Agency Blueprint with Dan Wardrope Contains: Video, PDF´s
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