Solve Business Challenges with the Power of Visuals
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Innovation #2 Learn to solve any Business Challenge with the Power of Visual Communication
Do you know who “Jack” Welch is? As CEO of General Electric, Jack Welch’s management skills has become almost legendary but….he is also an exceptional example of a visual thinker. Don’t believe me? Let’s look at his background.
Jack Welch was the Chairman and Chief Executive Officer of GE from 1981 to 2001. During his 20 years of leadership in this position, Welch increased the market value of GE from $14 billion to more than $410 billion.
One afternoon, while Jack Welch was trying to explain his new vision for GE to his wife, he decided to sketch out the strategy on a cocktail napkin. The sketch showed three circles, labeled Services, High Technology, and Core. A number of GE business units were listed inside and outside the circles. Any business unit outside the circles would have to be fixed, sold, or closed. Over the next few weeks, Welch shared and refined his model with everyone who would listen. And, thanks to his vision written on a napkin, the company’s market value grew almost 30 times over the next twenty years.
What a story, right? This is the true power of Visuals, a very efficient way of addressing problems by approaching them with an extremely broad perspective. In other words, Jack Welch analyzed the state of the company and defined its new strategy by looking at many aspects:
the What/Who (the business units which he wanted to focus on and those that he did not);
the How (“being Number One or Number Two in every business the Company was in”);
the Where (“Going Global”);
the How much/How many (Welch sold more than 200 businesses and made over 370 acquisitions);
and, finally, the When and Why (“A decade from now, I would like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise”).
I hope you liked this example and that it has stimulated your interest in learning the power of Visuals. In general, using this training in the business world provides the following benefits:
Solve business problems with a much deeper perspective.
Improve your ability to come up with new ideas.
Analyze, structure and present information in a very effective way.
Communicate complex strategies and concepts more easily, by visualizing key take-aways (for example, a new disruptive strategy for a multibillion company like GE).
Improve the efficiency of meetings and presentations by using whiteboard sketches rather than tones of slides.
Make impactful presentations to your internal and external customers.

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