Simone Seol – Joyful Marketing 2022
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Author: Simone Seol
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Ever wish you could just coach, and not bother with the pesky marketing stuff?
Hey life coach, I see you.
You love coaching. Those “aha” moments of insight, the melting of old beliefs, new sparks of possibility, helping clients create massive change… you live for that stuff.
‘Cause you’ve got some mad coaching skills. It’s obvious to anyone who gets on a Zoom call with you.
But writing sales emails, creating social media posts, and making a funnel… doesn’t feel as sparkly as coaching.
In fact, it’s kind of a drag.
Am I right?
If your marketing were as powerful as your coaching, you’d have taken over the world by now.
And you know it. But instead, here’s what it might be like, now:
•Marketing feels heavy, awkward, and time-consuming.
•It feels separate from the rest of your business – you know, the part where you actually change lives.
•“Marketing is about service.” Yeah, yeah, you get it – intellectually. But it doesn’t feel natural and joyful at all.
•You wait for an open space of time, the right mood, perfectly-aligned stars, the magical feeling of being tapped into the creative flow of the universe… then you’ll be able to churn out all the magnetic content. Except that happens… almost never.
•You look at people cranking out so much quality content, and who still have time to actually coach people. You wonder — “But how? Didn’t creating all that content drain the fuck out of you?”
And when you write copy…
•You feel way too close to everything to have any kind of perspective.
•You come up with a brilliant idea… and the judgment immediately sets in, and soon enough, you’re overthinking every sentence.
•You know you should write copy that provides value ahead of time. But what the fuck does that actually mean?
•You have a million ideas saved in your notes and journals… and somehow, few of them ever make it out to the world.
But you’re smart. You’re so good with people and you know you’re a good coach. So why does writing copy and marketing have to feel so heavy awkward? There is giant honking disconnect somewhere, right?
Uh, yes, there is.
Let me explain this to you.
The reason marketing feels hard is not because you’re doing it wrong. It’s because you’ve been programmed by corporate marketing culture.
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Corporate marketing culture was invented by, like, Johnson & Johnson and Walmart, to sell detergent and soda.
It was created by white men in suits selling cheap commodities to millions of people they’ll never meet so they can maximize stakeholder returns.
It’s all about leveraging data points to sell to as much of the ‘masses’ as possible. And this way of marketing, impersonal and soul-less, is what you’d learn in marketing courses at university. It’s how conventional “marketing experts” are trained.
Even if you buy marketing courses targeted to solopreneur coaches, you’ll find yourself steeped in those ideas. Because even digital marketing in 2020 is a direct descendent of old school corporate culture.
Blech.
Ever been stressed out by trying to do an “ideal customer avatar”? Or felt icky trying to “generate more leads”? Pushing “pain points” and faking urgency?
Why does it feel like pulling teeth? It’s because you’re not fucking Pepsi Co.
And we are life coaches who sell soul-growing, life-transforming work to one individual at a time, within a private container of sacred trust. (This is true even if you’re selling a group or membership program.)
Of course you don’t want to manipulate data and corral people through a funnel to get a sale. And of course you don’t want to churn out “content” on a schedule like you’re assembling blenders on a production line.
And thank goodness, you don’t have to.
There is a different way.
It’s possible to un-do corporate marketing culture and rewrite the rules so that it actually sounds like something you want to do.
Enter Joyful Marketing.
Because whether you want to sign 15 clients or 1,500, all you have to do is:
1. Show up like a normal human being,
2. Meet people that you actually like,
3. And let them know how you can help – in person, in email, on social media – anywhere there are humans.
Weirdly enough, that can actually be pretty hard at first. Because we’ve been brainwashed by the other stuff that makes us sound awkward and stilted for so long.
So I’m here to be your guide all the way to the other side.
Come with me.
The 5 modules include all the down-to-earth strategies so you know exactly what to do today
And they are designed to support you in truly feeling at home in your business, knowing that your marketing is a reflection of your heart.
Here’s what you will learn in each module.
Module 1. BE IN PARTNERSHIP
Learning how to be in a collaborative ecosystem is the difference between feeling alone and confused, and feeling connected and motivated. In this module, you will learn…
•How to double your confidence by partnering with the spirit of your business
•How to “call in” clients who are a “hell yes” on you
•What to ask yourself everyday that will make your marketing irresistible to your dream clients
•Little-known ways get your nervous system on your side so you’re not always fighting against yourself to get work done
• How to honor your unique brain (even if you have ADHD, high sensitivity, trauma, or are on the spectrum) to finally create consistency and sustainability in your marketing
“Two months in Joyful Marketing, I tripled my sales for my online products, and I just signed a client!!!”
“I think the huge part that helped me was partnering with myself & showing up as my authentic self.
“The thoughts that helped me were, ‘Everything I’m doing is already working.’ ‘I’m gonna show up no matter what.’
“Thank you Simone, again. I’m so grateful for this joyful journey.”
— Leah Jean Kim
Module 2. CONTENT THAT SERVES
Never be in doubt about what to write, how to write it, and whether it will actually help people and create results. In this module, you will learn…
•The #1 principle that will 100% remove any whiff of sliminess or neediness out of your marketing
•The only copy rule you need to un-boring your message, and make your writing irresistible
•How to share in a way where people are genuinely changed by the content you serve up, so they want to follow you and know more
•The one technique that kills perfectionism, saves you tons of time and increases joyful productivity
•How to embody the ultimate generosity in your content
Module 3. OFFERS THAT SELL
Making offers is stressful? Do you hold back and try to ‘space it out’ so people don’t feel pressured or spammed? Only in corporate marketing. In this module, you will learn…
•How to make an offer that feels like water to a thirsty person
•How to think about offers so that making one becomes an act of service in itself
•The one magical frame that always makes making offers feel relaxed, fun and generous (Seriously. It’s time we all broke up with that internal pressure for good)
•The non-icky, non-manipulative way to create urgency so people say “yes” to your offer now
•The one principle that makes it crystal clear exactly when, and how often, to make your offer
Module 4. LEAD YOUR COMMUNITY
It’s not enough to pitch your coaching and get buyers. You must be the change you want to see in the world to create a bigger wave of change in the world. In this module, you will learn…
•How to draw in the kind of people you want to hang out with, and be their leader (spoiler alert: this is the main thing that actually makes marketing fun, like it’s a party)
•How to create authority without hierarchy, and exude expertise without feeling fake or pretentious
•How to develop a strong backbone so you create and enforce excellent boundaries around your business (hint: this removes 90% of the stress of showing up online)
•How to create beautiful, joyful, growth-creating cultures in the communities you lead
Module 5. BE IN YOUR OWN BREAKTHROUGH
There is no better marketing than for people to see you being the living example of transformation. In this module, you will learn…
•How to live in integrity with what you preach… without having to turn yourself into a superhuman perfect robot
•Tools that make personal breakthroughs and hitting big goals normal
•How to become known for creating client breakthroughs
•My signature evaluation protocol that regularly takes my clients to fully booked while hustling less and enjoying life more