MasterClass – David Axelrod and Karl RoveTeach Campaign Strategy and Messaging
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Author: David Axelrod and Karl
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What it takes to win elections
David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
Lesson Plan
01 – Introduction
02 – Starting a Campaign
03 – Assessing Your Candidate
04 – Researching Your Opponent
05 – Working on a Campaign
06 – The Campaign Plan
07 – Understanding the Electorate and Targeting Voters
08 – Polling and Focus Groups
09 – Budgeting and Fundraising
10 – The Campaign Message
11 – Campaign Messaging Case Study
12 – Public Appearances
13 – Getting Your Message Out
14 – Harnessing Social Media
15 – Direct Mail
16 – Slogans and Logos
17 – Supporting Your Candidate
18 – Mobilizing Volunteers
19 – Debates
20 – Keeping the Campaign on Track
21 – Identifying Influencers
22 – The End of the Race
23 – The Current State of Politics
24 – Parting Words

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