Karen Waksman – Retail MBA 2018
Original price: $1997
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Author: Karen Waksman
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Here’s What’s Included In This Retail Training Program
Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.
Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.

Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!

10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!

Module #1:How to Develop Your Retail Sales/Distribution Strategy
Module #2:Chain Store Fundamentals
Module #3:Preparing Your Product For Chain Store Success
Module #4:Preparing Your Pitch
Module #5:Finding the Right Buyer For Your Product Type
Module #6:Pitching Your Product to Chain Stores
Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting
Module #8:What to Expect From a Chain Store Order
Module #9:Working with Distributors
Module #10:Hiring a Manufacturer’s Rep
Module #11:Selling at Trade Shows
Module #12:Top 10 Most Frequently Asked Questions
Module #13:Selling Products to Online Retailers
Module #14:Selling Products to Catalogs
Module #15:Selling Products to Small Retailers

What Is Actually Included in the Retail MBA Training?
The following is the actual Retail MBA syllabus. Each segment has been carefully crafted to give you the most valuable content on getting your product sold at chain stores. I wish someone would have shared this information with me when I first got started!

The Retail MBA Syllabus:

MODULE 1 – Developing Your Retail Sales/Distribution Strategy
Developing Your Retail Sales Strategy
Deciding If You Should Start Small or Go Big
How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
Determining the Right Strategy For Your Product Type
Creating a Sales Distribution Plan That Will Yield Results
What is Private Labeling and How to Incorporate it into Your Retail Strategy

MODULE 2 – Chain Store Fundamentals
Chain Store Basics
What Chain Stores Expect From You
How the Buying Process Works
Who’s Involved in their Buying Decision
Product Categories and What You Need to Know
Local, Regional and Corporate Buying Offices
Common Misconceptions and How to Get Started Today

MODULE 3 – Preparing Your Product For Chain Store Success
Essential Research to Help You Win
Packaging and Displays
Infrastructure and Operation Capabilities
Retail Math: Pricing For Retail
Logistics, Warehousing, Shipping and FOB
EDI, UPC, Liability Insurance, SKU’s, Planograms and More
Funding and Financial Resources
Marketing and Branding Expectations
Certifications

MODULE 4 – Preparing Your Pitch
Developing a Unique Selling Proposition (USP)
What the Pro’s Do To Prepare Their Pitch
Analyzing Your Target Audience
Fundamental Competitive Research
Sell Sheets and Line Sheets
Elements of a Perfect Product Website
Product Videos That Sell For You

MODULE 5 – Finding the Right Buyer For Your Product Type
Complete Tutorial on How to Find a Buyer’s Name and Contact Information
Online Resources vs Offline Resources Available Today
Free Options vs Paid Options
Pros and Cons of Resources Available
Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 – Pitching Your Product to Major Retailers
What is the Best Way to Approach Major Retailers About Your Product
How to Cold Call Buyers When You Don’t Know How
Exact Strategies on How to Get a Meeting With a Buyer
What to Say to Buyers to Get Them to Buy
What to Do When a Buyer Says ‘No’ to Your Product
The Importance of Feedback and How it Can Help You
Additional Sales Strategies To Help You Win Business

MODULE 7 – The Face to Face Meeting: How to Rock the Buyer Meeting
What to Expect During a Buyer Meeting
How to Prepare in Advance For a Great Meeting
What is the Best Way Present to Buyers
Top 10 Things to Include In Your Presentation
What to Bring to the Meeting
Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order
What to Expect From Your First Purchase Order
How Much Quantity Will a Major Retailer Buy
How Long Does it Take to Get Paid By a Major Retailer
Tricks to Get Paid Faster By Major Retailers
Retail Marketing and Promotion Strategies Once You Get an Order To Ensure Success
Promotional Calendars For Additional Sales and Marketing Strategies
Maximizing Assortment Plans and Product Lifecycles For Major Retailers
Chargeback’s, Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
Retail Ethics and What You Need to Know

MODULE 9 – Working with Distributors
What to Expect When Working With Distributors
How to Know If You Need a Distributor
How to Prepare to Work With Distributors
Where to Find Them
How to Get a Distributor to Represent You
How Much Do Distributors Charge
Best Practices For Picking the Right Distributor For Your Product

MODULE 10 – Hiring a Manufacturer’s Rep
What to Expect When Working With a Manufacturer’s Rep
How to Find a Great Manufacturer’s Rep to Represent You
How Much Do Manufacturer’s Rep Typically Charge?
Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 – Selling at Trade Show
Selling at Trade Shows vs. Selling Direct
Should You Spend the Money at Trade Shows?
When it Makes Sense to Sell at Trade Shows
Best Practices For Making Big Money at Trade Shows

MODULE 12 – Frequently Asked Question
How Can I Sell to Major Retailers with Just One Product or SKU?
Do I Need a Patent to Sell to Major Retailers?
Can I Sell Handmade Products to Major Retailers?
Do I Need to Have My Products Packaged Before Approaching Retailers?
What Should I Do if a Major Retail Buyer Asks for Exclusivity
Can I Sell My Product on My Own Website as well as at Retailers?
Licensing vs. Manufacturing

MODULE 13 – Selling Products to Online Retailers
What to Expect When Selling to Online Retailers
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Online Retailers
Preparing Your Product For Online Retail Success

MODULE 14 – Selling Products to Catalogs
What to Expect When Selling to Catalogs
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Catalogs
Preparing Your Product For Catalog Success

MODULE 15 – Selling Products to Small Retailers
What to Expect When Selling to Small Retailers
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Small Retailers
Preparing Your Product For Small Retail Success

Karen Waksman – Retail MBA 2018: Videos, PDF
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