Jon Loomer – Failing to Scaling 2018
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Author: Jon Loomer
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If youre struggling with account predictability and ongoing ad performance, this course is a must-take! Even if you took the Scaling course, youll find value in this one!

Training Overview
This new course is similar to our spring 2018 Scaling course but has been revamped with updated content and a stronger focus on turning underperforming accounts around.
This training course features two 90-minute webinar lessons, each including presentations and up to 30 minutes of Q&A. Replays will be made available to those who cant attend live.

Lesson 1:
Tuesday, July 24 at 3pm EDT
Sustainable Growth Fundamentals
Set up accounts to scale, what to do when performance declines, turn short-term wins into long-term ROI.
Lesson 2:
Thursday, July 26 at 3pm EDT
Advanced Techniques from the Pros
Diving deeper into tactics for sustainability and growth via horizontal scaling.

Topics Covered
Horizontal vs. vertical scaling
Account structure and naming conventions
Demystifying the learning phase
Audience overlap
Social proofing
Bidding and budgeting
Pixel optimization
DPA Windows
DPA cross selling up selling
Quality checking your Product Catalog
Immediate steps to take when accounts begin to decline
Restructuring an account based on past performance
Stabilizing your account and saving money

What Youll Learn
A deep and thorough understanding of the most advanced strategies for scaling to achieve long-term success and ROI. Youll learn the following:
When and how your account is ready to scale
Steps to begin scaling the right way
Turning around poorly performing accounts
Intentionally planning your ad builds
Setting clear expectations for results
Pros/cons to different types of scaling

Jon Loomer – Failing to Scaling 2018: Videos, PDF
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