Jason Fried David, Heinmeier Hanson – Rework
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Author: Jason Fried David, Heinmeier Hanson
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Possibly the most important business book you’ll ever read.
Seth Godin wrote this in his review of Rework:
This book will make you uncomfortable.
Depending on what you do all day, it might make you extremely uncomfortable.
That’s a very good thing, because you deserve it. We all do.
Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect.
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.
There, my review is almost as long as the first chapter of the book. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.
Stop reading the review. Buy the book.—Seth Godin
Rework was written by Jason Fried and David Heinmeier Hanson of 37 Signals fame and is what I’m going to call a new business book. It aims to rewrite the rules of succeeding in business with a fresh, down-to-earth approach. In all 12 chapters the authors give advice contrary to everything you’ve been taught about business success. (“Emulate drug dealers? Huh?”) They aren’t saying these things just to be different, though. They make sense. That’s what so promising about this new business crowd. How we’ve learned in the past has been based on trust and tradition; the future is based on logic through proof and transparency.
Rework is a quick read. It has big margins, illustrations, and short rapid-fire sentences. But the amount of experience and great advice is equal to that of a book three times its size. With topics ranging from productivity to progress to hiring to promotion, even to damage control, practicality soaks every page. And nobody could say it better than Jason Fried himself: “Concise is what we do. No one should be reading a business book for days. Read quick and get back to work”.
This book isn’t for everyone, though. Some people’s definition of success is lots of employees, fancy offices and big bureaucratic board rooms filled with executives and departments. Some people love the thrill of finding venture capital. These things go against the efficiency mantra preached here. Rework teaches to be as small (and thus agile) as possible, seek outside funding only when absolutely necessary, and make money rather than spend it. These are the kinds of ideas a profit-minded individual should have lots of fun implementing, and why this book is a must-read for anyone that owns a business, is thinking about owning a business, or even works for a business.
I can’t say it better than Seth Godin did on the front cover: “Ignore this book at your own peril”. The business world is changing and books like Rework are what are going to help you adapt. Because after all, if you stand still while everyone moves forward, you’re going to be left behind.

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