Influencer School by BossBabe
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Author: BossBabe
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Mindset of an Influencer 101
You know what they say, if you master your mind, you master your life. To do this, there are 3 Stages of Mindset Mastery we teach to bridge the gap between where you want to be and where you are right now. Most creators and social media users get stuck on lofty goals — securing the swipe-up feature or getting verified. While goals are part of the 3 stages, they miss out on the other two and set themselves up for failure before even publishing their first post. Let’s make sure you’re ready to achieve and maintain massive success by buckling into the Mindset of an Influencer. You’ll also get a crash course in The Creator Economy, so that you know exactly how to plug into it and generate the wealth you deserve.
Lecture Hall Highlights
Overcome the #1 block for growth and monetization
Learn the 3 Stages of Mindset Mastery and the missing piece to achieving your biggest goals
Study the 100 Billion dollar creator economy and find the white space
Personal Branding 101
The key to a personal brand is that at it’s core, it’s a source of joy and inspiration to both you as the creator and the followers that subscribe to your account. In this lesson, we’re going to help you find the overlap in your passion, skills, and effortless excellence to align with the demand of your dream niche (and don’t worry, we’ll help you figure that out too).
Lecture Hall Highlights:
How to do competitive research to stand out from what’s already been done
Find your dream niche and position yourself at the top of it
Identify the 5 types of influencers on Instagram to determine your type
Business Fundamentals
If you still think being an influencer is someone who just sits around waiting for brand deals to drop in their lap – think again. In this lesson we’re breaking down the Cashflow Quadrant, so that no matter what career path you take, you know exactly how to get ahead financially. But more than understanding personal and business finances, we’re digging into the strategy behind making money as an influencer and how to optimize your tax returns. We dive into organic traffic and just how powerful it is to be able to generate attention online and leverage that attention to change your life and the lives of your followers.
Lecture Hall Highlights
The best paths to financial freedom for ANYONE (influencer or otherwise)
The 7 different avenues to making money as an influencer
Understanding online business and how to generate trust + attention online
Content Creation 101
The reality of social media is that it’s always going to be evolving. There will be new features, trends, formats, and even tech tools that surface in this rapidly growing creator economy, and it’s easy to get overwhelmed if you don’t have the fundamental knowledge of content creation. No matter what changes happen, new features surface or tools pop up for content creators, the 4 step Content Creation Process we teach, will continue to work for you.
Lecture Hall Highlights:
Learn how to structure your pre-production process to rank in results long-term
Nailing the art of scripting & shot lists to create dynamically engaging content
Why (and how) to create a distribution strategy to ensure your hard work gets noticed
Instagram 101
Let’s take the personal brand we mapped out in your Freshman Year and grow it using the power of Instagram. We’ll walk you through the business of using Instagram and how exactly to monetize your following starting, with account fundamentals like nailing your bio and narrowing your account.
Lecture Hall Highlights
Strategically craft your account name to get found by your dream followers
Select the right profile picture to humanize your brand and gain trust
Optimize your bio to super attract your audience to you and keep them coming back for more.
Instagram Feature Fundamentals
Grid posts, reels, IG videos, stories, highlights, and captions…oh my! So many features, so little time to leverage them all in a cohesive strategy that maintains consistency, while growing your brand. In this class, we’re going to help you clarify your content strategy and which features you should use to hit your goals.
Lecture Hall Highlights:
Get the scoop on the two most important accounts to follow to get an edge on your content strategy
Learn the best ways to stay ahead of feature changes so you can capitalize on them instead of falling into overwhelm
Instagram Growth Tactics
Want to know the difference between average business posters and highly paid influencers on the app? It’s understanding the fundamentals of intrigue marketing and how and when to use them in your social media strategy. In this lesson, we’re teaching you everything we know about consistency, virality, collaboration and connection to skyrocket your growth.
Lecture Hall Highlights
Narrow in on which growth tactic is best for your personal and professional goals
Learn to identify viral posts in your niche and create your own repeat viral content formula
How to connect with other creators for support and collaboration (and how to differentiate between the two)
Photo & Video Fundamentals
Directing professional-level photo & video doesn’t actually have to be left to the professionals. In this module, we’ll show you the basics needed to shoot attention-grabbing, entertaining and highly engaging photo and video content that you can do yourself. From equipment recommendations to posing and finding the best light, we’re going to help you learn the content creation skills needed to stand out and show your best self. No more tech overwhelm.
Lecture Hall Highlights:
Learn how to direct and compose incredible photo & video content from both your phone and DSLR camera
Understand the basics of composition, lighting and posing to nail the shot and captivate your viewers
Learn our process for batching and editing, so you can work smarter not harder
Influencer Legal
Like any business, you want to make sure you’re knowledgable and well protected when it comes to the legal aspect of generating revenue online. From taxes to copyright to contracts and partnerships, we’re going to show you the non-negotiables of influencer legal so you can grow your brand with peace of mind.
Lecture Hall Highlights
How to pay yourself as a business owner
The one thing that will save you thousands in taxes
Understanding copyrights so you can post with confidence
Selling Products
When it comes to selling products, it can be easy to fall into the overwhelm of wondering what to focus on. In this lesson, we’re going to dive into how to sell products for your business and how to know when is the right time for it. There’s more to selling products than just announcing it’s available and waiting for sales to roll in which is why we’re digging deep into product ideation, creation, and sales strategies to support your long-term growth and brand success.
Lecture Hall Highlights:
Knowing what to sell and why
Crafting your offer and finding your influence for long-term sales
How to go from self-employed to business owner
Affiliate Marketing
Affiliate marketing doesn’t deserve the reputation it’s been given, which is why we’re showing you the right ways to approach affiliate marketing that, when done correctly, can be the most hands-off way to generate revenue. In this lesson, we’re covering everything from finding aligned products to affiliate for to how to market them.
Lecture Hall Highlights
How to find the best low-ticket to promote for affiliate revenue
Affiliating other creators high-ticket products
How to align your affiliate sales strategy to your social media strategy
Brand Deal Mastery
If you’re not quite ready to begin building your own products or are wanting to add an additional revenue stream to your business, brand deals can elevate your business revenue potential. Brands are constantly looking for influencers to promote their products and services and influencer marketing is quickly becoming a top priority for companies selling online. If you’re able to show that your audience trusts you and matches the target market for the brand, you can start getting paid by brands no matter what your audience size is.
Lecture Hall Highlights:
How to craft a media kit and perfect your pitch to land the deal
How to calculate your earning potential with brand deals
How to create content that keeps brands coming back to work with you
Proof

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