Foundr – Jim McKelvey – How To Build An Unbeatable Business
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Author: Jim McKelvey
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What You Get:

LESSON 1: WHAT IS AN INNOVATION STACK
Impossible To Copy
Build an interlocking mechanism that’s impossible to copy.
The Power of New Ideas
Discover how to use principles like anchoring and conservatism.

LESSON 2: FINDING WINNING INNOVATION STACKS
What To Look For
Jim shows you exactly what kind of innovation stacks to look for.
Become Customer Focused
Learn why you want to always stay customer-focused, not competitor-focused.

LESSON 3: HISTORICAL INNOVATION STACKS
The Square Example
See how Jim used Square’s innovation stack to beat Amazon.
Other Examples
Walkthrough examples of some of the most game changing stacks in history.

LESSON 4: FINDING PERFECT PROBLEMS
What Is A Perfect Problem
Follow along as Jim reveals how the best problems currently don’t have solutions.
You Must Care More
Discover why “caring more” is one of Jims (and yours) biggest unfair advantages.

LESSON 5: TOTAL ADDRESSABLE MARKET
Starting With The End
See why Jim believes the most interesting part of any market is the end.
Just Past The Bottom
Discover the part of the market where no one else ever fights for.

LESSON 6: COPY LIKE A PRO
When To Copy
Learn when Jim advises people to copy as much as possible.
Partners In Growth
Discover how both innovation and copying work together for explosive growth.

LESSON 7: MISTAKES TO AVOID
What Not To Do
Uncover the top pitfalls you must avoid when innovating inside your own business.
Avoiding A Deficit Mindset
Jim walks you through one of the most crippling mindsets to avoid as an entrepreneur.

LESSON 8: YOUR INNOVATION TIMELINE
When Beats How
See why Jim always advises businesses to begin innovating now, not later.
Optimize For Speed
Discover how to leverage and use innovation speed to profit before you’re copied.

LESSON 9: WOW INNOVATION MOMENTS
One At A Time
Learn how to build one innovation at a time instead of all at once.
Simple Solutions
Model the same simple solutions framework Jim uses to keep innovation happening.

LESSON 10: PRICING
Low, But Not Lowest
See how a low price and customer trust becomes interconnected
Don’t Cheapen Your Product
Learn exactly how to price your product or service against your competition.

LESSON 11: HARNESSING FEAR
Becoming Comfortable With Fear
Follow Jim’s best practices with winning any attack your competition throws at you.
Overcome Self Doubt
See why no matter how big your competitor might be, you always have a chance.

LESSON 12: DANGERS TO YOUR STACK
Beware Of Linguistic Gravity
Learn how to overcome misperceptions in the minds of your customers.
Market Attention Matters
Jims reveals why your innovation stack can’t save you in markets you ignore.

LESSON 13: INSIGHTS FROM SQUARE
The Easiest Stacks To Build
Why your small small or new business is one of the biggest advantages you have.
Do What’s Right
How to do what’s right for the product, even if the industry’s not ready for it.

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