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David Wood – Top Producer Formula
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Author: David Wood
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These 5 Simple Things Will Change Everything

No matter what industry you’re in
No matter what you’re offering to people and
No matter how long you’ve been at it.

The 5 UNBREAKABLE COMMANDMENTS in this Handbook are what have allowed
David Wood and his students to achieve million dollar success in their
home businesses.

Discover the Truth About What it Takes to Become a Top Producer

Inside you’ll find everything you need to know to become a Top Producer
in your business.

It’s truly a take-you-by-the-hand action checklist you’ll refer to
again and again as David guides you each step of the way.

Join the THOUSANDS of people who have already downloaded the Top
Producer Formula Handbook and started on the path towards true financial
freedom!

*Module 1: Sponsoring & Selling Secrets *
Your main focus should be doing things that are going to make you money
if you want to achieve financial freedom. What are the two most
important money making activities? They are: producing new sales and
recruiting.
If you focus on other things, you won’t create enough influence to
recruit top-notch leaders or build a large network of marketers to help
you reach the lifestyle you desire.
Remember, you do not need to re-invent the wheel here. Unless you’re
making at least $30,000 a month, you should focus on selling and
sponsoring. Bringing in two people a day is the real secret to
sponsoring leaders. Remember that.
It’s not easy to get in this business and most people fail because they
fall for the myth that making money online is easy.

*Module 2: Beliefs and Attitudes*
If your inner beliefs are not serving you and your business, then you
need to change them. To be a true Top Producer, you need to identify
what beliefs and values are preventing you from reaching your true
potential. Those beliefs need to be replaced with beliefs that will put
you in a place where you can be successful.
Your mind needs to be focused in a single direction if you want to
accomplish your dreams, to create a big team, to sell a large amount of
products, and to recruit a lot of people. If you present people with an
opportunity they will join. Your confidence and belief in their ability
is what convinces people to stay.
** This is by far my favourite module

*Module 3: Killer Lead Capture Pages*
Having effective capture pages followed by a funnel will make you a god
of marketing. It doesn’t really matter whether you know everything about
marketing if you have nobody to market products and services to. What
you really need are people who want exactly what you have to offer.
This means capturing leads and the only way to collect leads online is
through squeezes pages or opt-in pages. If you want to truly become
successful online, then this is absolute most important skill you can
develop.
Mars, Empower Network’s CMO, has built the highest performing lead
capture pages ev[/b]er. Rob Rammuny, considered Empower Network’s
prodigy, was making six figures before he was out of school because he
knew how to collect lead pages.
Together, these two incredible marketers will teach you exactly how to
create converting squeezes pages and they will offer insight into why
these landing pages convert so well.

*Module 4: Mechanics and Strategy*
After you recruit people and start building a list, you need to have a
marketing strategy to turn your list into paying customers. This means
you need to develop a relationship with your subscribers. You need to
offer them something of value before selling them a product or service.

*Module 5: Rapport, Responsiveness, & Relationships*
The best way to connect with a prospect is by understanding their
problems and offering them a solution to their problems. As you give
people solutions to their problems, you’ll build a relationship and will
build rapport.

Creating responsiveness stems from giving people value, which should be
the main goal of your marketing campaign. It’s best to target specific
problems because once you can solve these problems for people, they’ll
pay attention to you for a long time.

*Module 6: Generating Highly Targeted Leads*
Facebook, Craigslist, and online magazines are three great ways to get
leads to local events. Afterwards, remember to have a specific process
to present leads with a product or service in a certain way so you can
turn them into paying customers.

*Module 7: Closing and Signing People Up on the Phone*
The key to selling is helping solve people’s problems regardless of
whether this is online, on the phone, or in person. As long as you give
people a solution to their problems, they will become a customer and
listen to you for a long time.

*Module 8: Upselling & Getting People ALL IN *
As a leader, it’s your responsibility to lead your team by example. If
you’re not getting in the top package, you shouldn’t expect anybody in
your team to do so. Leading by example and getting in touch with your
team’s core desires will help you truly upsell your team.

*Module 9: Presentation Formula*
There are twelve steps to creating a presentation that works for any
type of presentation (online, conference calls, hotel meetings, etc.)

This formula is:
1. Get their attention
2. Develop a relationship
3. Earn the Right
4. Clarify their problem
5. Show them a solution
6. Set clear expectations
7. Provide social proof
8. Present the benefits
9. Provide an irresistible offer
10. Take away their risk
11. Give them a reason to take action
12. Provide a clear call to action

*Module 10: Live Internet Recruiting Sales Strategy*
Don’t ever focus on helping everyone. It’s important to focus on
producing for a specific niche because you can upsell one group better
than everyone.
Teach your team to give results-based testimonials and they’ll be able
to sell much more efficiently. Remember to talk about the before and
after of the problem, the solution, and what happened as a result of
that solution.

*Module 11: Live Local Event Recruiting Sales Strategy*
To truly reach financial freedom, you need to stop being the hunter and
start being the hunter. Automation is essential for a live event and
creating an event funnel including registration, a thank you page, and
email communication will make you more money.

*Module 12: Creating Live Groups*
Live groups force people to attend, which means you need to have
excellent communication skills, including being able to send a clear
call to action. Live groups are beneficial because they help build a
following and you’ll increase your sales as a result.

*Module 13: Painting a Vision for the Future*
The future relies on your ability to know what you want to accomplish
and your ability to take action on whatever you know how to do.
Top Producers are not perfect, nor do they strive to be. Instead, Top
Producers take action and adjust their actions based on feedback and new
information.
Finally remember to believe in your dreams and strive to accomplish
them. Everything you do matters to someone and everything you do changes
people. These key points will help you achieve more in life.

David Wood – Top Producer Formula

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