Brian Dean – SEO That Works 4.0 (2020)
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PROOF COURSE:

How To Rank A Website
That Generates Traffic,
Sales & Customers 24/7
1. Start with proven content frameworks.
The right frameworks, the right keywords, optimized the right way.
Start with proven frameworks
2. Build backlinks to that content
with advanced promotional strategies.
I’ll show you the specific strategies you can use to build links like a pro.
Build backlinks to content with advanced promotional strategies
3. Then turn your site’s SEO into a repeatable system.
So you can scale and grow your site’s organic traffic.
Scale and grow your sites organic traffic
Enrollment Closes: Friday, October 23rd
The One Thing You Can Do to Get More
Search Engine Traffic in 2020
A Backlinko subscriber, John, sent me this email a few weeks ago:
“I’ve been doing SEO for over three years now. I keep my site updated with quality content. I even promote my content on social media. But nothing seems to be working.”
I want to emphasize something for you:
John is a hard working guy that knows the ins and outs of SEO. He’s a legit entrepreneur with a growing business. But despite his hard work, John isn’t getting the results he deserves.
But John’s story isn’t unique…
Statistics show that 71% of websites get less than 200 visits per day. That’s not enough traffic to build a business on. And even if you are getting decent traffic right now, you probably have the potential to increase that by 2x, 3x or even 5x from where it is today.
Visits per day
This means — whether you’re an SEO agency that wants to deliver results for your clients or a business that relies on search traffic to survive — you’re at risk of missing out on the traffic that you desperately need.
But not everyone is struggling.
The Secret Behind Sites That Zoom to the First Page (And Actually Stay There)
Let me know if this has ever happened to you:
You’re checking out the first page competition for one of your target keywords and you see one, two or maybe even five sites that have no business ranking above you.
That’s when you think to yourself, “How did THEY manage to rank above me? My content and backlinks are SO MUCH better than theirs.”
Even though you don’t have x-ray vision to peek inside the inner workings of their business, you just KNOW that they’re generating high-paying clients, profitable product sales, and lucrative commissions around the clock.
And you think to yourself:
“How can I do that?”
That’s exactly why I’m writing to you today.
You see, when someone ranks on the first page of Google for a competitive keyword there’s no magic or luck involved.
You may not be able to see it, but there’s almost always something behind the scenes that propels them to the first page (and the landslide of traffic that a top ranking brings with it).
(In fact, there are actually 3 SEO secrets at work. I’ll reveal all 3 in a minute.)
And That’s EXACTLY What I’m Going to Share With You Today
Once you understand these 3 secrets, generating traffic becomes as simple as following a step-by-step recipe.
Just follow the steps and you’re set.
Take a second and think about what it would be like to have a step-by-step plan for generating targeted traffic…
A plan that showed you how to publish content that you KNOW would rank for keywords that your customers search for every day.
A plan that gave you tested email scripts that you could send to influential bloggers and journalists…
…scripts that made them WANT to share your site with their readers.
That’d be pretty great, right?
Well with the right system in place, it’s possible.
Before I get into that, I want to answer the question that’s probably rattling around in your head right now:
“How did you figure all this out, Brian?”
It Wasn’t Easy (and it took more than 7 years) But I’ve Developed an SEO Blueprint That Gets Consistent Results…

Secret #1
Forget “Great Content”.
Learn How to Leverage The Right TYPES of Content For Links
I’m usually a pretty laid back guy…
But there’s one thing that really gets under my skin:
When I read an article from a so-called “SEO expert” that claims the secret to high rankings and organic traffic is to “publish great content.”
Wrong.
Tell me if this sounds familiar:
You spend days — and maybe even weeks — working your tail off on a blog post, article or infographic that you hope will light the world on fire.
You hit “publish,” share it on Twitter, and maybe let your email list know about it.
When your head hits the pillow, you sleep easy knowing that you just published something that’s going to be huge.
You wake up the next day expecting a tidal wave of traffic and dozens of authority links. You’re so excited you’re almost reluctant to log in to Google Analytics.
But when you log in to see your traffic stats…
Nothing.
Even worse, when you check your rankings a few weeks later, you wince as you see your competition sitting pretty at the top of Google…
…while you struggle to crack the first page.
That’s when you say to yourself:
“This is BS. My content is WAY better than theirs. How in the world are they outranking me!?”
So you log back into WordPress and give it another shot… hoping that one of your articles will go viral and put your site on the map.
And you repeat the process until one day you throw your hands in the air and say “I give up!”.
This is what I call the “publish and pray” approach. You publish something and HOPE that it generates high quality backlinks and “goes viral.”
(Trust me, I’ve been there.)
Unfortunately, hope doesn’t pay the bills.
And even though you might get lucky once and a while, “hope marketing” isn’t a reliable strategy if your business needs search engine traffic to survive.
The thing is: it’s not your fault.
I know you work hard on your site and on your content. And I’m sure that if you asked 100 people, 99 would say your site deserves a spot on Google’s first page.
But it’s almost impossible to know where to begin when every article you read shells out fluff advice.
It seems like almost every SEO blog post out there has the same vague advice like, “publish great content” or “focus on inbound marketing.”
As you’ve probably seen firsthand, the “great content” approach sounds nice in theory…
…but it doesn’t bring you the results that you deserve.
But there’s a better (and easier) way…
How My Proven Content Templates Generate Quality Links and Targeted Traffic
Trust me:
I tried the whole “if you build it, they will come” approach to SEO and content marketing.
In fact, my very first site was in the weight loss niche.
And because I was fooled into believing what these “content cons” were spewing about “great content”, I thought that all I needed to do was push the “publish” button.
Needless to say, that strategy (if you can even call it that) was a HUGE flop.
That’s when I decided to learn how to develop the right TYPES of content
Since then I’ve tested dozens of different content formats…
…and discovered a minority that work almost 100% of the time.
In fact, I’ve developed 7 proven Content Frameworks that are engineered to go viral and rank in the first page.
These Content Frameworks are simple “plug and play” content templates that get results.
Best of all, I’ve successfully used these Content Templates in almost every industry under the sun — including insurance, pest control, investing, and dog training.
So even if you or your client is in an obscure or competitive niche…
…you can generate targeted traffic and authority backlinks using my 7 proven Content Frameworks.
In fact, here’s what a few STW graduates had to say about my proven Content Frameworks:
SEO That Works student Chris
“My first post using STW got us around 50 great links, lots of sharing and clients. I noticed that great link building is actually much more than links. It builds networks, authority and much more, which is great for marketing.”
~ Chris Hofman, Founder of European Domain Centre
SEO That Works student Solmadrid
“I have acquired 200+ contacts that I would have never had without STW. For example, Wombat Sports. They are a respected and well connected site in the Women’s Combat Sports niche.
Through that partnership I was able to get an extremely relevant and targeted link on their site. But even better, the owner of the site put me in contact with pro fighters and matchmakers. Sales immediately began to rise after the release of my first power page. Over the same period of time, about 5 months, my sales have increased 10x!”
~ Solmadrid Vazquez, Founder of MMA Somnia

Secret #2
Tap Into Proven Link Building Strategies That Generate Lasting Results
Let’s face it:
Even with all the buzz about social signals, you and I both know that backlinks are what get you to the top of Google.
In fact, I recently analyzed 11 million Google search results. And I found that backlinks remain the #1 most important ranking factor in Google’s algorithm.
Top ranking pages have more backlinks than lower ranking page
But if you’re like most people, you’re struggling to build links without having to resort to the “usual suspects” of link building strategies, like infographics and guest posting.
The truth is this: Building links in 2020 IS harder than publishing a bunch of “great content” or “making an infographic”.
That’s a fact. And even if you are able to build a handful of quality links to your site, there’s that little voice in the back of your head that asks you:
“This might work now. But how do I know this isn’t going to bring on a Google penalty in a few weeks?”
In fact, when I chat with digital marketing agencies, one of the first things they ask me is:
“With Google moving the goalposts every few months, how can we possibly know which strategies will work for our clients over the long-term?”
Unless you can afford to lose out on 90% of your search traffic when Google unleashes their next update, you need to be VERY careful about the link building strategies that you use (and how you use them).
How to Build Links That Work in 2020
(and Beyond)
It turns out that most people go about link building the wrong way. When I ask people what link building strategies they use, they usually say things like, “guest posting” or “infographics.”
Sure, there’s something to be said for some of these link building techniques.
(Actually, I’ve added a few patented twists to all of these techniques. And I’ve found that a few simple tweaks can increase their impact ten-fold.)
But if they’re the only strategies that you use, you’re in serious trouble.
Because if there’s one thing I’ve learned over the last few years, it’s that relying on one — or even a handful of link building strategies — is a recipe for disaster.
And if the strategies you use are the same exact techniques everyone else is doing…
…well, let’s just say it’s only a matter of time before your site drops from Google’s results like a stone tossed into the ocean.
Trust me, I’ve been there.
Back when I first started in SEO I would launch a site and blast it with whatever links happened to be working that month.
Sure, I’d rank for a few weeks, but the results didn’t last. After more than 30 Google knockouts, I decided to lift myself off the canvas for the last time.
I was determined to find lasting strategies that ranked sites quickly… and kept them there for good.
It took years of hard work and tireless experimenting, but I’ve developed a number of techniques that work over the short AND long-term…
…including powerful twists to tried-and-true link building strategies that make them 5-8x more powerful.
Best of all, these strategies are MUCH more effective and MUCH easier than the link building techniques everyone else is doing.
For example, here’s my Google Analytics data from the early days of Backlinko:
Backlinko – Early Analytics
See those spikes in traffic? Believe it or not, but those spikes DIDN’T come from publishing a new blog post. Almost all of those spikes came from me promoting my content the right way.
(You’ll see exactly how I used these techniques to take Backlinko to the first page for insanely competitive keywords in Module 3 of SEO That Works 4.0.)
To give you an example, one of the proven link building strategies I walk you through in Module 3 is called “Renovation Link Building”.
It’s a strategy that I’ve never seen discussed in public.
And it’s one of the secret weapons that I’ve used to build links from massive authority sites, like the University of Michigan.
Best of all, you don’t need a huge marketing budget or a 10-person team to tap into this powerful and scalable link building technique.
Here’s what some of my course graduates had to say about the link building strategies in the course:
SEO That Works student Hin
“If you’re a blogger, those relationships will pay off in the long run. With 1 client, using Brian’s strategies, we picked up several links from high authority and relevant pages (some with huge social followings and fan bases).”
~ Hin Lai, Founder Search Highway
SEO That Works student Elena
“We have been creating great content for the last 6 years but it did not generate any links or social shares. STW helped me realize that we were forgetting an essential step: promoting the content we created.
And, since this page already existed on our site, it’s easy to see the results by comparing stats to last year: 3,500% more traffic. +3500%? I think you can consider me your straight-A student. If you are ready to work hard to be successful, you won’t be disappointed. Thanks, Brian. We would not be where we are without you and STW.”
~ Elena Buetler, Hloom.com

Secret #3
Leverage a Proven, Step-by-Step Plan That Gets Results
I can’t emphasize this enough: Unless you have a proven, step-by-step plan in place, you’re flying blind with your SEO.
Because they don’t have a proven blueprint, most people tend to ask questions like:
“What anchor text ratio should I use?”
“What’s the future of guest posting?”
“What if I have a client in an obscure niche?”
“What about social signals?”
I don’t know what else to say except: these questions DON’T MATTER.
When you find yourself asking questions like this, it means that you’re worrying about things that don’t make a difference AT ALL.
And unless you know what you need to be focusing on, you’ll never be able to get consistent results.
What’s the solution?
A proven, step-by-step blueprint that shows you EXACTLY what you need to do and EXACTLY how to do it.
Because once you have a proven plan in place, you’re set.
There’s no guesswork and nothing to figure out.
Just follow the steps, do the work, and you’re good as gold.
Here’s what a few SEO That Works graduates had to say about my approach to SEO:
SEO That Works student Mike
“One of my clients is in a very boring niche and thus hard to promote. Even so, I was able to land some extremely high quality & relevant links to my client’s site including a link on a DA 71 EDU from a well known University.
The best part is that the links I got are 100% “earned” and put there by the site owners themselves.”
~ Mike Bonadio
Matthew Rupp
“My biggest challenge was getting overwhelmed by the noise of SO MANY different ‘authorities’ all saying which was way the best. You cut through all the noise. I have had several clients that have seen noticeable increases in traffic and rankings.”
~ Matthew Rupp, Founder of SEO Agency Saw Web Marketing
“One of my posts got me 1,500 email subscribers, 10,000 shares and I got some pretty powerful backlinks… including a Domain Authority 86 backlink.”
Giovanni Dienstmann, Blogger and Founder of Live & Dare
The Way I See It, You Have 3 Options:
Option #1: You Can Figure It All Out On Your Own
This is the “strategy” that most people take… and it hurts them.
Sure, you can try to put the pieces together from blog posts, forums and YouTube videos. But that would take YEARS. (If you’re lucky enough to turn the information out there into a step-by-step system at all.)
After all, it took me over four years of tireless experimentation before I had a step-by-step plan in place.
As I’m sure you’ve seen firsthand, the SEO information you come across online is often conflicting, confusing (and more often than not), flat out wrong.
All this conflicting information makes it almost impossible to turn the content you read into a step-by-step blueprint.
But here’s the thing: I’ve already done all the hard work for you. I’ve run countless experiments over the last four years.
I’ve gone through the struggle of “putting the pieces together”.
And I’ve come out the other side with “impossible” first page Google rankings (as I showed you above). And I’ve packaged my system into a proven, 5-week blueprint that anyone can follow.
Option #2: Hire an Agency
This option is like walking through a minefield.
Sure, you may end up without a scratch…
…but more often than not, you’re going to get blown up.
I can’t tell you how many people I know that got burned by shady SEO agencies.
And even if you find a reputable one, you’re looking at a $10k/month retainer.
Plus, I used to consult for a lot of the big, US-based white hat SEO agencies. And I can tell you firsthand that there’s nothing special going on in those offices.
Now it’s time for option #3…
Option #3: Follow a Proven, Step-By-Step Blueprint.
You came to this page because you’re serious about your online business…
…and you know that to grow your online business, you need more targeted traffic.
That’s why I’m going to show you how to take the advice you learned today, and turn it into a step-by-step blueprint for first page rankings and targeted traffic.
I’ve developed an online training course that cuts out the noise, fluff and conflicting advice…
…and shows you EXACTLY how to get more traffic, leads and customers using white hat SEO.
Keep reading.
“But Will This Work For Me?”
My system has been used by over 4,000 students, in 51 countries, and in 43+ different industries.
But don’t take my word for it.
Here’s what STW graduates in difficult industries had to say about my system:
SEO That Works student Bill
“My biggest struggle was creating quality links. As a small organization with a small budget in a highly competitive space, I felt left in the dust by my opponents who engaged large SEO agencies. STW gave me the roadmap to success by showing exactly, step by step, how great content is constructed and great outreach executed.
Through strategies learned in STW, our web traffic has soared through the roof. I literally have more business now than I can handle, and as a result, had to reorganize my entire department to accommodate the influx.”
~ Bill Dinker, Head of Marketing at Discovery Place

Introducing SEO That Works 4.0
(Updated For 2020)
STW 4.0 – Complete
Join SEO That Works 4.0, give me 8 weeks, and I’ll show you how to quickly get more traffic, generate more leads and sales, (and most important of all) significantly boost your revenue.
I recently updated the entire program for 2020 (including lots of new strategies that are working GREAT right now).
Here’s how it works:
Every week you’ll get access to new video training sessions that come with step-by-step instructions that show you EXACTLY how to execute the material. Each lesson comes with additional training material like worksheets, field reports, and tutorials.
The best part? Whether you’re new to SEO or a veteran, you’ll get access to my proven SEO blueprint so that you can quickly grow your online business.
Plus, the SEO That Works system has been field tested by over 4,000 SEO That Works graduates. That way you don’t have to wonder whether or not the system works. You just have to find out whether or not STW is right for you.
Read on to answer the question: “Is SEO That Works right for me?”.
Let Me Break This Down for You
Now’s the time to decide whether SEO That Works is right for you.
If you say “yes” to any of these questions…
…then SEO That Works is PERFECT for you.

Are you a digital marketing agency that wants to impress your clients with outstanding results? Then SEO That Works is PERFECT for you.
Are you an ecommerce site owner that wants to get more sales from SEO? SEO That Works is PERFECT for you.
Are you in charge of your company’s SEO and want to deliver results day in and day out? SEO That Works is PERFECT for you
Are you an affiliate marketer that wants more commissions? SEO That Works is PERFECT for you.
Are you a freelance writer, graphic designer or web designer that wants more high-paying clients knocking on your door? SEO That Works is PERFECT for you.

If you said “yes” to any of these questions keep reading so you can learn exactly what you’ll get from your investment in SEO That Works.

Module 1:
Fast Track SEO Success
STW 4.0 – Module 1
This module is all about getting you to Google’s first page… FAST.
You’ll learn how to rank a new site — or an existing site — in record time. These are the exact first steps I take whenever I launch a new site.
Here’s exactly what you’ll learn:
My #1 secret for creating the ONE type of content that people love to link to and share (and not just shares from anyone… shares and links from authority site owners in your niche).
The ONE thing you need to have on your site if you’re serious about generating backlinks, social shares, and referral traffic. I call it a “PP.” I’ve found that most sites that struggle can turn things around simply by adding a single PP to their site.
Why you should avoid long tail keywords like the plague… and why Medium Tail keywords work much better.
The “weird” approach I use to get influential bloggers and journalists to share my content with their audience.

Module 2:
How To Publish Content That Attracts Links, Traffic And Customers
STW 4.0 – Module 2
By the end of this module you’ll be able to generate content that you can leverage for authority backlinks and targeted traffic over and over again. How? By tapping into my 7 proven Content Frameworks.
For example, I’ll show you:
The 7 “plug and play” Content Frameworks that I use to build links and drive traffic (including LOTS of real-world examples and exclusive field reports).
My step-by-step system for creating industry studies that generate traffic, links and first page Google rankings. This system is the secret behind not one, not two, but SEVEN viral campaigns.
How to use The Trademark Technique to generate buzz and establish yourself as one of your industry’s go-to experts.
The Crowdsourced Manual: My latest Crowdsourced Manual has brought in over 200k unique visitors (and ranks above Search Engine Watch, Search Engine Land and Forbes for a VERY competitive keyword).

Module 3:
How To Promote Your Content And Get Backlinks From Authority Sites
STW 4.0 – Module 3
Forget the “Publish and Pray” approach.
When you’re done with this module you’ll know exactly how to promote your content effectively (step-by-step).
These are the exact link building and content promotion strategies I used to achieve first page rankings for competitive keywords, like “on page SEO”, “keyword research” and “backlinks”.
Now, for the first time ever, I’ll reveal each of them to you. More specifically, you’ll learn:
The dead-simple system for finding authority site owners that WANT to add your link to their site (it sounds crazy right now, but when you see it you’ll say: ” Why didn’t I think of that?”).
How I use Content Amplification to promote my content the right way (hint: this has NOTHING to do with posting on Facebook or Twitter).
The secret to email outreach that actually gets results
(I hand you over 20 proven, word-for-word email scripts).
The Applesauce Technique, and how it lands me authority links in every niche that I use it in (this is working REALLY well right now).

Module 4:
Optimize for UX Signals
STW 4.0 – Module 4
Content and backlinks will get you to Google’s first page. But to stay there, your content also needs to be optimized for UX signals.
And in this module I’ll show you exactly how to optimize your content for key UX Signals, like Dwell Time, Bounce Rate, organic click through rate, pogosticking, and more.
Here’s what you’ll learn in this module:
The #1 tactic that you can use to reduce your site’s bounce rate (FAST).
The simple copywriting strategy that I use to keep Google searchers stuck to my page like glue.
Why The CTR Magnet Method drives more search engine traffic to your site within days (not weeks or months).
The technique that I recently used to increase organic traffic to one of my important pages by 652.1%.

Module 5:
How to Scale SEO and Link Building
STW 4.0 – Module 5
In the final module I’ll show you exactly how to scale content production, link building and more. So if you want to outsource the strategies from the course, or just double down on what’s working, this module is for you.
These are a few of the things you’ll learn in this module:
Exactly how to scale up the proven link building strategies that I cover in Module 3.
My exact step-by-step process for hiring freelance writers, designers and more.
How I doubled out content production at Backlinko… without sacrificing quality (in fact, our content got BETTER over that timeframe).
The new link building strategy I recently developed that brings in authority links essentially on autopilot.

Jason Stewart
“Before SEO That Works, there was no plan to the content we created. There was no understanding of what content would drive results and no strategy behind what we created.
Now, every piece of content has a Power Page [a strategy from Module 1 of the course] and just about every piece of content follows one of templates set out.
Our readership has grown by 20% and the number of sites linking to us has increased by about 15%. This is over a 6 week period, where we are still implementing a lot of the learnings, so I am expecting much greater results within the next 4 weeks!
The advice is excellent, comprehensive and explained very simply so that you understand it quickly.
The resources are thorough. The techniques are extensive. I received great value from this course and would recommend to everyone.”
~ Jason Stewart, The Legacy Project
Mikkel Sciegienny
“About 6 months after joining STW my website has climbed to a steady #2 for its main keyword (currently shifting between #1 and #2) and I’m getting so much more traffic than what I thought was possible.”
~ Mikkel Sciegienny, Founder of Proximo.dk
It’s Time to Take Your Game to a Whole New Level
Because I want you to get nothing less than mind-blowing value from the course, I’ve included a number of extra resources and advanced trainings in SEO That Works 4.0.
After you’ve finished the course itself — and are looking to master local SEO, PR or Social Media — these bonuses will hook you up.
I could easily sell these training sessions as a standalone course (they’re that good).
But I first and foremost want to make sure that SEO That Works 4.0 is the best business training course on the market. Period.
That’s why I’ve included them at no extra cost to you.
Here’s a snapshot of what you’ll receive: