Asen Gyczew – Management Consulting Cases for Job Interview
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Author: Asen Gyczew
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What is the aim of this course?
Getting into consulting is one of the most difficult tasks. It’s not only very selective but also quite tough and long recruitment process. You will have at least 5 job interviews, spend on average 2-3 months in recruiting process and your chances of succeeding will be around 5-10%. I will help you significantly boost the odds in your favor.

This course will help you prepare for the cases that you will be asked to solve during the job interviews with consultants. I will improve your knowledge and skills in analysis through a series of practical cases. It is based on my 11 years of experience as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, B2B sector that I worked for. I have participated in over 200 recruitments and the materials in this course will encompass all the tricks that you should use during the interview. On the basis of what you will find in this course and I have trained over 100 business analysts who now are Investment Directors, Senior Analyst, Directors in Consulting Companies, Board Members etc.

I teach through cases so most of the lectures will be case studies showing some business problems that you have to solve during the interview. Those cases are based on real life examples. For every case study that I described in this course you will find extensive answer showing you how you should approach the problem. To every lecture you will also find attached additional resources. Thanks to this, as a part of this course you will also get a library of ready-made materials that will help you not only during the recruitment process but also in your first year as a business analyst / junior consultant.

Why I decided to create this course?
During the interviews that I have taken part in I have noticed that even smart students don’t know how to approach some things in a structured and coherent manner. Sometimes they overcomplicate things. On other occasions they give up on answering without even trying. I have tested on my people that most of the things that you have to do during interviews organized by consulting companies can be mastered and they will benefit you not only during recruitment process but also in your work life no matter what you do. Learn from this course and apply it also in real life.

In what way will you benefit from this course?
The course is a practical, step by step guide loaded with tones of cases, tricks, hints that will significantly improve the speed with which you go through the cases during the interview. You will learn also how to give better, more structured, well-thought answers. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the course you will know:

How to approach any type of cases that you may come across in the job interview?
How to apply the most useful concepts and methods used later by consultants in their work?
How to be efficient during the interview?
How the consultant minds works?
You can also ask me any question either through the discussion mode or by messaging me directly.

How the course is organized?
The course is divided currently in 8 sections and I will be adding new section to address other important issues. Currently you will find the following sections:

Introduction. We begin with little intro into the course as well as some general info on the role of a consultant, business analyst – what skills, education, knowledge is required from you and what are the available career paths for you
Recruitment. In the second section we briefly go through how the recruitment process looks like, what are your chances of success and what you should pay attention to. I will also show you alternative ways to get into consulting (apart from regular recruitment process)
Useful techniques. In the next section I will introduce you to techniques you should master to have higher chances of being successful during the interviews. You will learn what are: bottom-up approach, top-down approach, backward reasoning, cost drivers, compound effect, opportunity tree, lean manufacturing, bottlenecks, OEE
Market size estimation. In section 4 we will start with cases. Here you will learn everything around estimating the market. I will use cases of: the TV set market, the ceramic tiles market and kids’ ware market
Sales and marketing cases. In section 5 I will show you want kind of cases relating to marketing and sales you may get during the interview. There will be examples from FMCG, retailers and service companies.
Strategy cases. In the next section I will discuss strategy related cases that you may be asked to solve. I will show you how to determine the driving factors in the performance of cinemas as well as marketplaces. You will also have to guess the business model of IKEA and come up with a business model for self-driving, autonomous car.
Math / Logical quizzes. Next types of cases that you will be getting during interviews are logical, math quizzes requiring some basic math knowledge and logical thinking. I will show you in this section some examples of such cases
Operations cases. During the interview you may come across consultants that specialize in operations. In this section I will show you some examples of such cases.

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