Anil Batra – Digital Marketing Fundamentals – Acronyms and Abbreviations
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Author: Anil Batra
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What you’ll learn
Learn common acronyms their meaning and how to calculate them
Requirements
Basic understanding of Digital Marketing
Description
Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.
This is your Encyclopedia of these Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.
In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.
The course covers following terms and more will be added soon.
A/B Testing
AI
AIDA
API
AOR
AOV
ATD
B2B
B2C
BR
CAC
CLV
CMS
CPA
CPC
CPL
CPM
CR
CRO
CRM
CTA
CTR
CX
DM
DAM
DMP
DR
DSP
eCPM
EPC
ESP
GA
GTM
HiPPO
HITS
KPI
PPC
PR
PV
ROAS
ROI
ROMI
SaaS
SEM
SEO
SERP
SLA
SM
More coming soon…
As digital marketing evolves there will be new terms added. This course will be your guide for years to come.
If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Who is the target audience?
Anybody who is interested in becoming a digital marketers
Anybody who is interested in become a digital analyst
Anybody who is in Marketing or Digital Marketing

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