Prof. Vijay Prakash Anand – Fundamentals of Marketing
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Author: Prof. Vijay Prakash Anand
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Learn the core concepts of Marketing by ‘Marketing by Vijay’ fame Professor
Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:
1. What is Marketing?
2. Difference between Marketing and Sales
3. Marketing Mix – 4Ps of Marketing
4. Needs, Wants and Demand
5. Meaning and Imporatnce of Marketing Research
6. Consumer Behaviour
7. Market Segementation
8. Brand
9. Product Life Cycle
10. Advertisingne 500 companies in all types of industries like retail, real estate, health care, etc. as one the TOP sales people at Oracle and Y-Combinator backed startup, Lob.

Fundamentals of Marketing : Videos, PDF
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