Converted – Clients From Scratch
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Author: Converted
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Leadpages recently hosted 9 master coaches and marketers in a virtual summit event entitled Converted: Clients from Scratch. Aimed at helping coaches, consultants, and service providers explore how to sell professional services online and book clients, the day-long conference covered everything from the foundations of a personal brand to sales techniques for premium programs.
In case you’ve been outside the Leadpages loop for the past several weeks and missed out on the live event, we’ve pulled together some of the un-miss-able highlights.

The Highlights from Converted
Jump ahead:
Choosing a Niche (Greg Faxon)
Uncovering Your Personal Brand (Nancy Marmolejo)
How to Become a Celebrity CEO (Ramon Ray)
The Power of Emotion (Talia Wolf)
Lead Magnets that Convert Prospects Into Clients (Bryan Harris)
Facebook + DFY Content = New Client Frenzy (Nicole Dean)
Get Long-Term Clients and Steady Predictable Income (Joanna Sapir)
Enroll Higher Paying Clients (Extus Justin)
Convert on Site (Bob Sparkins)
Uncover your niche over time
There are obvious benefits to choosing a niche and focusing on a narrow specialty or segment of the market. But that doesn’t mean you have to know exactly what to focus on during the first few years of your coaching or consulting business.
Choosing a niche? Don’t do it over night. Gauge interest and validate the market demand slowly rather than pivoting your brand right away.
The most successful service providers allow their market focus to develop over time. Find something that resonates with a specific audience and build upon that. Clarify the components of (1) who you serve, (2) what you help with, and (3) how you do it. And most importantly: test, don’t guess. Treat choosing your niche like a series of experiments rather than a puzzle to solve in your own head.

Build your list with a 5-7 day Facebook Challenge
Everyone in the small business space is struggling with the same core issue: building an email list and offering something that catches their audience’s attention and engagement.
Rather than peddling a downloadable PDF, more coaches and consultants are offering a short-form challenge group for prospects to participate in a virtual program, win some early results, connect with peers, and experience the value you—as the expert—have to offer.
Focus your virtual program on the issues and obstacles your clients struggle with right before they make the commitment to invest in your services.
And if you’re stuck for content ideas, get a head start with done-for-you content drafts.
Word-of-mouth marketing will only get you so far in your business.
Having a website that attracts the right audience and pre-qualifies them to work with you is a must.
Skip the bells, whistles, and complications for your website, and keep it focused on converting visitors into leads and clients. Use a “take action, revise later” approach to your website content, beginning with better images, a handful of pages (home, about, get started, thank you), and opt-in opportunities to claim your free lead magnet.
Take the ideas presented from the rest of the Converted sessions and implement them into your website. Showcase your primary niche throughout your site (Session 1), using emotional triggers as the foundation for your copy and images (Session 4). Use pictures of you on your website that show off your personality and expertise (Session 2 and 3).

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Couldn’t make it to Converted this year but don’t want to miss out the next time it comes around? We’ve got an email list for that!

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