Drayton Bird – Commonsense Direct & Digital Marketing 5th Edition
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Author: Drayton Bird
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Drayton Bird – Commonsense Direct & Digital Marketing 5th Edition
“Dryton Bird knows more about direct marketing thana anyone in the world. His book about it is pure gold” David Ogilvy
“Witty and practical but never boring. A great book to read and re-read and one that I wish I had read a lot earlier in my career” Joe Sugarman
“Among my most valued possessions and easily among the greatest ever written on advertising, right up with those by Caples, Ogilvy, Schwab, Reeves and Hopkins” Gary Bencinvenga
A practical yet entertaining guide to the intricacies of direct marketing.
“If you read no other book on direct marketing you should find the time to read this one” – Direct Marketing International
“Read it and re-read it. It contains the knowledge of a lifetime.” David Ogilvy

Drayton Bird – Commonsense Direct & Digital Marketing 5th Edition Contains: Video, PDF´s
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